The January 2008 edition of the Journal of Nutraceutical Business and Technology featured an article titled “The Little Berry With a Big Future” about the Aronia berry as the next big category in superfruit nutrition. The article discussed Aronia for “Record-Breaking Anthocyanin Content”, as a “Promising Alternative to Blueberry & Co.”, and praised it for an anthocyanin content “which is more than five times as much … as found in blueberries”. As Aronia takes its voyage from obscurity to preeminence in the superfruit marketplace, it will continue to garner attention from leading industry publications like this.